What You Get How It Works Results FAQ Get Audit
Audit delivered in 72 hours

Google Ads Audit — See Where Your Budget Leaks in 3 Days

A 30-point review of your Google Ads account: structure, conversion tracking, keywords, bids, ads, and landing pages. We show you exactly what to fix — no sales pitch, no obligation.

  • Delivered in 72 hours — written report + Loom walkthrough
  • Reviews account structure, tracking, keywords, bids & landing pages
  • Read-only access — you keep full control of your account
  • No sales call unless you specifically ask for one

Request Your Audit

Three fields. We reply within one business day.

72h delivery
30-point review
Read-only access

*Free with any paid management plan; otherwise 149 EUR prepaid, credited toward your first month if you sign later.

We use your email only to deliver the audit. No spam, no resold lists.

Signs your Google Ads account needs an audit

Clicks come in, leads don't

Spend is rising but the lead form stays quiet. Something is off — either targeting, landing, or tracking isn't catching what's actually happening.

You can't trust the numbers

Google Ads, GA4, and your CRM disagree. Conversion counts look inflated or empty. You're optimizing without knowing what's real.

The previous agency left a mess

Old campaigns, stale tracking, unknown conversion actions, abandoned audiences. You need a clean view of what's actually in the account.

Performance Max feels like a black box

PMax eats budget with little visibility. Brand vs non-brand is blurry. You can't tell what's actually driving results.

CPC keeps creeping up

Same keywords, same audience — but CPC rises every month. Usually fixable with structure, Quality Score, and negative keyword work.

No time to dig into it yourself

You know something's off but don't have 8 hours to manually review 12 campaigns. We do it for you, structured, in 72 hours.

Get a clear picture of your account in 3 days

*Free with any paid management plan; otherwise 149 EUR prepaid, credited toward your first month if you sign later.

A 30-point audit covering everything that affects CPL

Written report + a 10-minute Loom walkthrough. Delivered in 72 hours after you grant read-only access.

01

Account structure review

Campaigns, ad groups, match types, naming. We flag fragmentation, overlap, and structure that blocks optimization.

02

Conversion tracking health

GA4 events, Google Ads conversions, tag placement, dedup between sources. We find double-counting and silent misfires.

03

Search terms waste

Which search terms drain budget with zero conversions. Negative keyword gaps and broad-match spillover.

04

Keyword & match type strategy

Exact vs phrase vs broad balance, duplicate keywords, overlapping ad groups competing with themselves.

05

Bidding strategy check

Target CPA / ROAS / Max Conv. assessment against actual data volume. Under-fed bid strategies are a common leak.

06

Ad copy & extensions

Responsive Search Ad strength, asset coverage, extensions setup, ad policy compliance risks.

07

Quality Score diagnostics

Expected CTR, ad relevance, and landing page experience. Where low QS is costing you impressions and CPC.

08

Landing page & ad match

Does the page match what the ad promised? Form quality, load speed, mobile UX, trust signals.

09

Audiences & remarketing

Segments you have, segments you should have, observation vs targeting, remarketing list hygiene.

10

Geo & device performance

Where you're overpaying by device, location, time of day. Fast-win bid adjustments.

11

Budget allocation efficiency

Over-funded campaigns vs capacity-limited winners. Where shifting 10–20% of budget pays back immediately.

12

Prioritized action plan

Every finding scored by impact and effort. You know exactly what to fix first — whether you work with us or not.

How the audit works

No calls before the report. You get the analysis first — then decide if a conversation makes sense.

01

Submit the form

Name, email, website URL. We reply within one business day with instructions for granting read-only access to your Google Ads account.

02

Grant read-only access

You add our MCC at Standard (read) access level. We cannot change anything in your account — only view data. You can revoke access at any time.

03

72-hour analysis

We go through 30 checkpoints: structure, tracking, keywords, bids, ads, landings, audiences, Quality Score, geo/device, budget. Nothing automated — a human review.

04

Report + Loom walkthrough

Written report with findings and prioritized action plan, plus a ~10 min Loom video walking through the most important findings. Yours to keep, whether you hire us or not.

What changes after the audit — real results

Anonymized due to confidentiality. Long-term work across a multi-site finance portfolio with measurable outcomes.

Portfolio Result

Scaled a Spanish finance leadgen portfolio with stronger efficiency

Anonymized multi-site client in Spain. Over a long-term engagement, we rebuilt measurement, improved optimization logic, and scaled acquisition more predictably.

  • Ad spend scaled by 43%
  • Lead volume increased by 54%
  • Revenue increased by 146%
  • CPL improved by 7%
  • ROAS improved from ~55% to ~95%
Tracking & Sales Optimization

Switched campaigns from lead optimization to sales optimization

The account had unstable performance, no clean structure, and weak conversion signals. Tracking was rebuilt and campaign optimization moved from lead volume to actual sales outcomes.

  • Rebuilt conversion tracking
  • Changed primary optimization signal from leads to sales
  • Improved signal quality for bidding
  • Reduced dependence on low-value lead volume
Structure, Audiences & Scale

Rebuilt audiences, added campaign types, and made growth more predictable

Across multiple sites, campaign structure and audience logic were inconsistent. We reworked targeting, introduced new campaign types, and aligned acquisition with business outcomes.

  • Reworked audience setup
  • Added new campaign types
  • Improved campaign structure across sites
  • Made scaling more stable and controllable

Client name, domains, and raw account data are withheld due to confidentiality. Detailed context is available on request.

Why our audit is different

Not a sales tool. A real diagnostic you can act on — even if you never hire us.

Manual, not automated

No templated "Ads Grader" export. A human works through your account, structured around 30 checkpoints we know matter for CPL.

Read-only access

We use Standard (read) access. We cannot change, pause, or touch anything in your account. You stay in control end-to-end.

72-hour turnaround

From the moment access is granted. No weeks-long waiting queues. We book audit slots weekly and deliver on time.

Actionable, not academic

Each finding has an owner, an effort estimate, and expected impact. Fixable by you in-house or by us — your call.

Frequently Asked Questions

Yes — free when you sign up for any of our paid management plans (that's how we cover our time). If you'd rather have the audit without committing to a plan, it's 149 EUR prepaid via invoice; those 149 EUR are fully credited toward your first month if you hire us afterwards. Either way: no upsell, no follow-up calls — the report is yours to keep.
Standard (read) access to your Google Ads account and, ideally, read access to your GA4 property. That's enough to run a full audit. We never need admin or write access. You can revoke access any time.
72 hours from the moment read access is granted. If we're slammed that week we'll tell you upfront and offer a specific delivery day.
We'll mention our packages once in the report summary — nothing more. No follow-up call unless you specifically ask for one. You decide the next step.
We recommend at least 30 days of activity and ~€1,000+/mo of spend to make the audit meaningful. If you have less, we'll tell you upfront which parts are still useful (tracking, structure, landings) and which need more data.
Suspended accounts need a different scope — policy & recovery guidance, not a performance audit. Mention it in the form and we'll route you correctly. Reinstatement is always at Google's sole discretion — no agency can guarantee it.
Both. You get a written report (PDF / Google Doc) with findings and a prioritized action plan, plus a ~10 minute Loom video walkthrough of the most important findings. No call is required.
Absolutely. The report is written for that — each finding has a clear explanation and effort estimate. Many clients run the fixes in-house and we never hear back. No hard feelings.

Ready to see where your budget really goes?

Three fields to start. We reply within one business day, you grant read-only access, and 72 hours later you have a clear action plan.

Written report + Loom walkthrough
72-hour turnaround, 30 checkpoints
Read-only access, no account changes
No sales call unless you ask

Or email us directly:

[email protected]

Request Your Free Audit*

Same form as above. Three fields. One business day reply.

*Free with any paid management plan; otherwise 149 EUR prepaid, credited toward your first month if you sign later.

Get Audit