What We Do Pricing How It Works Who It's For FAQ Free audit
Google Ads, done for you · taking on a few new clients this quarter

We Run Your Google Ads — Search, Shopping, PMax and YouTube

Account structure, keywords, ads, bidding, conversion tracking, and the landing page the click arrives on — handled end-to-end by a senior specialist, so you stop paying for searches that were never going to buy. Your ad budget goes straight to Google; we never mark it up.

  • Search, Shopping, Performance Max, YouTube and Demand Gen — whichever earn their place
  • Conversion tracking rebuilt first: GA4, GTM, server-side, and offline sales fed back to Google
  • Search terms pruned continuously, so wasted spend stops compounding
  • Weekly plain-language report; month-to-month after the ramp

Our fee is a percentage of your ad spend, quoted in writing after a free audit of your account and market. We work with budgets from $3,000 per month, paid by you directly to Google.

Get a free Google Ads audit

Tell us where to look — we reply within one business day with what we'd do and an exact quote.

Free audit
Tracking included
Month-to-month

Free and non-binding. You get the audit and quote first — then decide.

We use your email only to reply. No spam, no resold lists.

Why Google Ads accounts quietly leak money

You're paying for searches nobody meant to buy from

Broad match plus a thin negative list turns your budget into a donation. Nobody reads the search terms report every week, so the same irrelevant queries keep billing month after month.

Performance Max is a black box you can't steer

One campaign eats the budget and reports great numbers, most of which are branded searches you would have won for free. Without asset-group discipline, brand exclusions and channel reporting, you can't tell growth from cannibalisation.

Conversion tracking counts the wrong things

Page views counted as leads, one sale counted three times, phone calls and offline deals counted not at all. Every number in the account is built on that, so every decision is too.

Smart Bidding is learning from bad data

Target CPA and Target ROAS are only as good as the conversions you feed them. Feed them junk and the algorithm optimises confidently toward the wrong customer — faster than a human ever could.

The landing page loses the click you just bought

Slow, generic, or mismatched to the search that triggered it. You can pay to fix a bad page with a higher bid, or you can fix the page — one of those keeps costing you every month.

Recommendations get auto-applied against you

Auto-apply and helpful in-account nudges quietly widen match types, raise budgets, and add keywords you never approved. Defaults are set to spend, not to earn.

Find out where your Google Ads budget is actually going

A free audit of your account and market, with a written quote. No obligation — if it isn't a fit, we say so.

Everything your Google Ads need, under one fee

No surprise add-ons. Strategy, build, tracking, landing pages and daily management are all part of the service.

01

Account structure & keywords

Campaigns and ad groups rebuilt around how people actually search for what you sell, with match types chosen deliberately and a negative list that grows every week instead of once at launch.

02

Ads, assets & extensions

Responsive search ads written and tested against each other, with pinning where the message must hold, plus sitelinks, callouts, images and the rest of the asset set that decides how much of the page you own.

03

Shopping, Performance Max & YouTube

Feed quality first, then asset groups, search themes and brand exclusions so PMax adds incremental sales instead of re-buying traffic you already had. YouTube and Demand Gen when the funnel supports them.

04

Conversion tracking & offline sales

GA4, Google Tag Manager, server-side tagging, conversion values, and offline conversion imports from your CRM — so Google optimises toward closed revenue, not form fills that never bought.

05

Bidding & budget management

Bid strategy matched to how much conversion data you actually have, targets moved deliberately rather than weekly, budgets shifted to what converts, and auto-apply recommendations turned off.

06

Landing pages, CRO & reporting

We build and iterate the page the click lands on — message match, speed, mobile, forms. Plus a weekly report in plain words: what was spent, what came back, what changes next.

One fee, tied to what you spend

% of ad spend / one monthly management fee

There is no public price list, because the right number depends on scope — how many campaign types we run, how much creative and how many landing pages you need. You get an exact percentage and a monthly minimum in writing after the free audit, before any work starts.

  • Everything included: account structure, keywords, ads and assets, Shopping and Performance Max, conversion tracking, landing pages, daily management and weekly reporting.
  • Your ad budget stays yours: you pay Google directly. We never mark it up, never resell it, and never take a commission from a network.
  • Our incentives match yours: because the fee is a share of spend, we only earn more when you decide to spend more — and you only do that when the numbers justify it.
  • Month-to-month after the ramp: no annual lock-in, one month's notice. Campaigns, creative and conversion history stay in your account.

We work with budgets from $3,000 per month in ad spend. Below that the fee takes a share of the budget that is hard to earn back, and Google does not get enough conversion data for automated bidding to learn. If you are under that level, the free audit still applies — and for Meta we run a lighter plan with no minimum ad budget.

From free audit to a channel that scales

You always know what happens next — and you approve the plan and the fee before anything starts.

01

Free audit & fit call

We go through your account, search terms, tracking and margins, then walk you through what we found: where budget leaks, what is realistic, and what we would change first. No fee, no obligation — and if Google Ads cannot work for you yet, we say so.

02

Tracking first, then build

Measurement gets fixed before anything scales: GA4, GTM, server-side tagging, conversion values and offline imports. Only then do we rebuild campaign structure, write the ads and prepare the landing pages.

03

Launch & learn

Campaigns go live and we take over daily management. The first weeks are the ramp: Smart Bidding needs conversion volume before it gets sharp, so we spend deliberately and read the numbers instead of promising week-one results.

04

Scale & report

Once the numbers reliably add up we scale into what works and keep pruning what does not. Every week you get a plain-language report, and a straight answer whenever you ask between reports.

Senior attention, clear terms, no black box

A senior specialist owns your account

The person who audited your account is the person who runs it. Not a junior pool, not a ticket queue — one experienced person who knows your margins and answers for the numbers.

Revenue, not clicks

We optimise to signups, sales and revenue, with offline conversions fed back to Google where the deal actually closes. Impressions and click-through rate do not pay your bills, so we do not report them as wins.

Your account stays yours

The Google Ads account, GA4, tags, conversion history and audiences live under your name and we work inside them with agency access. If we part ways, the history Smart Bidding depends on does not reset.

Watched around the clock

Technology we built in-house watches spend, disapprovals, broken tags and anomalies between the specialist's daily reviews — so a budget overspend or a silently broken conversion never runs a whole weekend.

An honest fit check

We'd rather tell you upfront than take a month of fees that cannot work.

A good fit if you…

  • Spend $3,000+ a month on Google Ads, or are ready to, and have margins that can carry paid acquisition
  • Have a measurable conversion — a sale, a signup, a subscription, a qualified lead — even if it is currently tracked badly
  • Are willing to let us fix measurement properly before scaling spend, rather than scaling on numbers nobody trusts
  • Want one accountable specialist instead of an in-house guess or a rotating junior

Not a fit if you…

  • Spend under $3,000 a month — the fee takes too much of the budget and bidding never gets enough data to learn
  • Need results this week with no ramp; the learning period is a property of the platform, not of who manages it
  • Sell in a category Google restricts or bans — we work strictly inside Google Ads policies
  • Want guaranteed positions or guaranteed results; nobody can honestly guarantee an auction outcome

Frequently Asked Questions

One management fee: a percentage of your monthly Google Ads spend, with a monthly minimum. The percentage depends on scope — how many campaign types we run, how much creative you need, whether landing pages are included — and it is agreed in writing before any work starts. Your ad budget is paid by you directly to Google; we never mark it up, resell it, or take a commission. There is no public price list because the right number depends on your scope, so you get an exact quote after the free audit and a short call.
Yes — $3,000 per month in Google Ads spend, or a clear plan to get there shortly. Below that level two things go wrong: the fee takes a share of the budget that is hard to earn back, and Google does not receive enough conversion data for Smart Bidding to learn. If you are under that level the free audit still applies, and for Meta we run a lighter done-for-you plan with no minimum ad budget.
Agency access to your Google Ads account — or we create it under your name if you do not have one yet — plus the ability to add tracking to your site, your brand guidelines, and whatever you already know about which customers are actually profitable. From there we handle structure, keywords, ads, tracking and pages. Your side of the work is agreeing targets and approving anything that materially changes strategy or spend.
Expect a few weeks to a couple of months. Conversion tracking has to mature and Smart Bidding needs conversion volume before it gets sharp — that ramp is a property of the Google Ads platform, not of who manages the account. Anyone promising profitable scale in week one is either lucky or lying. We plan around the ramp and show you the leading indicators while it happens.
Yes, and we treat them as accountable campaigns rather than a magic button. That means product feed quality first, then asset groups built by margin and intent, search themes and audience signals set deliberately, brand terms excluded so PMax cannot claim credit for searches you would have won anyway, and channel-level reporting so you can see what it actually added. If Performance Max is not the right vehicle for your account, we will tell you that too.
The search terms report is read continuously, not once a quarter, and the negative keyword list grows every week. Match types are chosen deliberately instead of defaulting to broad, ad groups are tight enough that the ad matches the search, and landing pages are built to match the promise the ad made. Those three things are what Quality Score actually measures, and they are also what stops you paying for searches that were never going to convert.
Both, and we are specific about the split. A senior specialist owns your account: structure, bid strategy, targets, what to test next, and accountability for the numbers. On top of that runs technology we built in-house that handles the work which has to happen continuously — watching budgets, pruning search terms and placements, and flagging disapprovals or a broken tag the moment they appear. That is why your account gets attention every hour rather than twice a week. Anything that materially changes strategy or spend goes through a human.
Yes. The Google Ads account, GA4 property, tags, conversion history and audiences are created under your name and stay yours. We work inside your accounts with agency access, which you can revoke at any moment. If we part ways, everything stays with you — campaigns, ad copy, conversion history and audiences — and the account history that Smart Bidding depends on does not reset.
No. The engagement is month-to-month after the ramp period, with one month's notice. We ask for a fair chance, because the first weeks are measurement and learning, but we do not lock you in. If the numbers do not justify the fee you stop paying it, and everything stays in your account.

Ready to hand your Google Ads to a specialist?

Four fields to start. We reply within one business day with a free audit of your account, search terms and tracking, a plan, and an exact written quote.

One fee, a percentage of ad spend, fixed in writing
Tracking, landing pages and reports included
Month-to-month, the account stays yours
Free audit first — no obligation

Or reach us directly:

Get a free Google Ads audit

Same form as above. One business day reply.

Free and non-binding. You get the audit and quote first — then decide.

Get my free audit